“This might be the most influential tool
ever created for helping parents raise
emotionally healthy kids, and for creating
a family culture that’ll endure for generations.”
Lisa Kelley, Ed.S
Independently licensed School Psychologist

For parents, the struggle is real.
Most parents have aspirations for how they hope their children will treat others, make use of their natural talents, respond to challenges and failures, become self-reliant, and much more. And yet, our busy lives make it difficult to instill these behaviors with consistency and structure, especially with the endless distractions competing for our kid’s attention.
Fortunately, so is the solution.
Our Family Culture provides the tools, activities, thought-provoking content, structure, and community support to create a rock-solid family culture.
YOUR FAMILY CULTURE.
Best of all, everything you need is delivered seamlessly to your smartphone in a way that’s easily integrated into your busy life. It’s an amazingly simple system with game-changing results.
CLICK PLAY TO LEARN MORE ABOUT OUR FAMILY CULTURE
Used by tens of thousands of people,
for more than two decades.
Our Family Culture is based on a groundbreaking behavior system
developed over two decades ago by David J. Friedman, author of Culture By Design.
Today, The Fundamentals System, is being practiced by tens of
thousands of people in high-performing companies around the globe.
Imagine the profound impact if your children could be introduced to that same system in their most formative years, continue it into adulthood, and eventually pass that legacy onto the next generation of your family.

Your family’s culture, in the palm of your hand.

How does it work?
STEP 1: Choose your subscription
Choose the subscription that works best for you and your family. We’re so confident that Our Family Culture will be the
most impactful thing you’ve ever done for your family, the subscription comes with a FREE 30-DAY TRIAL.
Don’t love it? Cancel it. It’s just that simple.
MONTHLY
FREE 30-DAY TRIAL- Customized list of 13-25 Fundamentals tailored to your family
- Ability to add your kids, co-parents, guardians, and caregivers to your account
- Daily feed of activities, videos, and thought-provoking content
- Access to a growing resources section full of videos, articles, websites, and podcasts relating to your specific set of family Fundamentals
- Ability to journal about your family's culture journey
- Opportunity to be a part of a growing worldwide community of families practicing the Fundamentals
- Convenient pricing enables you to spread the cost over 12 months
To celebrate the launch of this game changing system, we’re
offering early adopters a special rate of…
$9.99/MONTH FOR LIFE!
ANNUAL
FREE 30-DAY TRIAL- Customized list of 13-25 Fundamentals tailored to your family
- Ability to add your kids, co-parents, guardians, and caregivers to your account
- Daily feed of activities, videos, and thought-provoking content
- Access to a growing resources section full of videos, articles, websites, and podcasts relating to your specific set of family Fundamentals
- Ability to journal about your family's culture journey
- Opportunity to be a part of a growing worldwide community of families practicing the Fundamentals
- You’ll enjoy a 19% savings compared to our monthly plan
To celebrate the launch of this game changing system, we’re
offering early adopters a special rate of…
$99.00/YEAR FOR LIFE!
Just use the discount code “FOUNDER” at checkout
but subscribe today because this
offer expires on Mother’s Day, May 11th!
STEP 2: Choose your family Fundamentals
You’ll start by choosing a set of behaviors (we call them Fundamentals) from our library. Your set of Fundamentals become the blueprint of a unique family culture that perfectly defines how you expect each member of your family to behave at home, at school, at play, and even at work. Yes, parents actively participate too, and the mobile app even lets you add co-parents, guardians, and caregivers.

STEP 3: Jump right in and get ready for some amazing results!

Beginning on Sunday of each week, you’ll focus on one of your family’s Fundamentals for the entire week. Your mobile app will deliver lots of educator-curated activities, discussion points, videos, and quick tips throughout the week, all focused on that one Fundamental. The following week, you’ll start the process all over again but focus on your next Fundamental, and so on.
Before you know it, your family’s Fundamentals will start to become part of your everyday life, naturally and seamlessly, like a second language. Once you’ve cycled through all your Fundamentals (most families choose between 13 and 25 Fundamentals), you start all over again. But don’t worry, as a subscriber, we’ll continue sending you fresh content—forever!
Our Family Culture is life-changing because it’s designed to be an integral part of your family… for life!
Your family’s worth it, so
LET’S GO FOR IT!